Samsung’s 2025 home theater offerings include a refresh to my favorite TV

Samsung is making big waves at CES 2025with its all-new home theater lineup. Last year’s S95D was a massive hit, considered by many to be the best TV of the year—and having personally reviewed it, indeed it is absolutely stunning. For 2025, Samsung is refreshing the TV to be even better than before—not to mention, updating The Frame, and introducing an all-new The Frame Pro.

Sounds like a lot, right? That’s not even all of it—the company has also updated its much-loved soundbar lineup, and its more affordable QLED range.

Curious about the new lineup, what’s new, and why you should care? Here’s a look at all of Samsung’s new home theater announcements.

Vision AI

Before diving into the specific models, it’s worth mentioning some changes that Samsung is making across its entire TV lineup—largely powered by AI. Samsung calls its new TV-bound AI tech “Vision AI,” and the basic gist of the tech is that it can produce better upscaling (turning lower-resolution video into 4K or even 8K video), attempt to turn SDR content into high-contrast HDR content, and make colors more vibrant and bright. We’ll have to wait and see how all this translates to real-world experiences, but hopefully it’ll be as impressive as upscaling tech has generally gotten.

Other new AI features include a new Circle to Search feature that lets you find out about actors, places, or products, and an AI upgrade to Samsung’s Bixby digital assistant, which it says has been trained on a large language model to better understand context and assist with multiple actions.

Many of these features are powered by AI processors that Samsung unveiled last year, but it’s currently unclear if any of them can run on older TVs through a software update.

QD-OLED

At the top of the Samsung TV lineup is the QD-OLED range. The technical aspects of these TVs is a little complicated, but the basic gist is that the TVs combine the deep blacks of an OLED panel, with the bright vibrant colors of Samsung’s quantum dot (or QD) tech.

The new S95F is the crown jewel of the lineup. The new TV retains the highly-praised anti-glare glass, but it makes the display panel even brighter than it already was. Between the anti-glare tech and the high brightness, the TV should produce images that are easy to see even with reflections from nearby lights, where other TVs would produce distracting glare. It also has a 165Hz refresh rate—perfect for gamers.

There are a few other models in the QD-OLED lineup—including the Samsung S90F and the S85F. Unfortunately, there’s very little we know about these TVs right now, including what makes them different from the flagship S95F. We do know that they’ll be brighter than the previous-generation models.

Neo QLED

While the QD-OLED range is the best that Samsung has to offer, those TVs are also priced on the more expensive side. Thankfully, the company is also updating its other TV ranges, too, including the QLED range it has spent many years developing.

Perhaps most interesting is the fact that Samsung is introducing more 8K QLED TVs. To be clear, you probably don’t need to buy an 8K TV right now—after all, there’s basically no 8K content out there, and it’s not even all that clear that the industry in general will move to 8K. That said, if you do want to ensure your TV is completely future-proof in case we do move to 8K content, and you've got the cash to spend, an 8K TV might be worth considering.

At the top of the 8K QLED range is the Samsung QN990F, which now has the anti-glare tech previously only on the QD-OLED range. That’s a pretty big upgrade—anti-glare glass can make a huge difference when it comes to your viewing experience.

Along with the anti-glare tech is an upgrade to Samsung’s One Connect box, which houses the processing and connectivity of a connected TV so it can be thinner and more premium-looking. Now, the One Connect box is wireless, meaning you don’t even have to run a wire between the box and the display. This is tech that Samsung has been showing off for a few years, but really only as a concept until now. It makes use of Wi-Fi 7 wireless tech, and it can transmit 8K content at 120Hz, which is pretty huge. Note, while there’s no wire connecting the One Connect box and the display panel, you will, of course, still need to power the display—whether it be through a power cable in the wall, or otherwise. But, being able to wirelessly transmit data (up to 10 meters, with obstacles, according to Samsung) means you have a little more versatility when it comes to where you keep your streaming devices, consoles, and so on.

Alongside the Samsung QN990F is the new Samsung QN900F, which also gets the anti-glare tech and a higher-power processor. It also features a new metal bezel that’s designed to make it look a little more natural, blurring the line between traditional TVs and The Frame. To that end, Samsung’s QLED TVs also now have access to the Samsung Art Store, so they can be used as art-style TVs.

The 4K QLED lineup includes the new QN90F, QN80F, and QN70F. All of these TVs get the AI features, and the top-tier QN90F gets a new size—a massive 115 inches. That’s the biggest-ever consumer-sized TV. And, the QN90F will feature anti-glare tech, though unfortunately it’s the only model in the 4K QLED lineup to have it.

The Frame and The Frame Pro

Let’s get the base Frame out of the way first—it’s getting a 2025 upgrade with the new AI processor. There’s not much else to note about the new base Frame TV, but it’ll remain a solid option for those who want a more natural-looking TV in their home.

Much more interesting than The Frame is the new Frame Pro, which is targeted at those who want a better display from Frame TV. To be clear, the image quality on the standard Frame is decent, but its quality is lower compared to other high-end Samsung TVs.

The Frame Pro, however, steps things up a little. Not a lot, but a little. The Frame Pro offers Mini-LED backlighting—but it’s not the direct Mini LED tech that we’ve seen in a range of mid-range and high-end TVs over the past few years. Instead, it’s Mini-LED edge-lit backlighting. Edge-lighting is typical on cheaper TVs, but Samsung says that using Mini-LEDs gives it more control over backlighting for deeper blacks and higher contrast. Thankfully, there are other upgrades though, like a maximum refresh rate of 144Hz. It also leverages the new wireless One Connect box, which means that if you figure out how to power it, you could get a totally wire-free appearance.

When I first heard the term “The Frame Pro,” I was hoping for an OLED panel—after all, OLED panels are already ultra-thin and typically don’t require as much cooling as Mini LED TVs. Alas, however, we’ll have to wait for a The Frame TV that matches the likes of the Samsung S95F.

Audio

The Samsung HW-Q990D was already one of the best surround sound systems, but the new HW-Q990F turns things up a little. The new sound system now ships with a subwoofer that’s half the size, while delivering more powerful audio, according to Samsung.

There’s also a new mid-range system in the HW-QS700F, which can be placed on a TV stand horizontally, or flipped 90 degrees and mounted on a wall for a cleaner look. It’s a neat idea, and Samsung says that it will optimize its audio for its placement.

Both new models will support Samsung and Google’s new Eclipsa Audio format, which is designed to compete with Dolby Atmos—the most popular 3D audio format right now. Thankfully, they’ll still support Dolby Atmos—but it wouldn't be surprising to see future generations get rid of it, at least if Eclipsa manages to take off.