Elf on the Shelf debuts Noorah the Arctic Fox for the 2023 holiday—and we love her
Just in time for Christmas adventures
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You may have seen Noorah before. She’s one of the charming animal characters from Netflix’s Elf Pets: A Fox Cub’s Christmas Tale. But this holiday season Noorah is getting a place in the spotlight all on her own in Elf on the Shelf creators’ new picture book by Chanda A. Bell, called Extraordinary Noorah: Santa’s Magical Arctic Fox.
Noorah lives in the Arctic Circle and journeys to the North Pole just before Christmas every year. Taking a step back in time, the book teaches kids all about the origins of this special Arctic fox and her unique relationship with Santa Claus.
Her tail, laced with Northern lights and snowflakes after she sees a piece of a new star crash on Earth, makes the aurora glimmer every time it brushes the ground. Santa's Elves also discover that her tail has another crucial task. Noorah is the reason Santa can deliver presents to every child in just one night.
Read Extraordinary Noorah: Santa’s Magical Arctic Fox this holiday season.
While you're out Christmas shopping for the kids, Elf on the Shelf fans can get the brand new adorable, soft, and squishy Noorah Plush, complete with a magical green, purple, and aqua tail, and is the perfect accompaniment to Bell’s book.
It also offers kids a tangible opportunity for play, just like its Elf on the Shelf counterparts, and lots of opportunities for mischief!