12 retailers giving exclusive discounts to essential workers right now
These brands are rewarding front-line heroes for their hard work.
Products are chosen independently by our editors. Purchases made through our links may earn us a commission.
While many people are quarantined under stay-at-home orders, there are some who are still bravely going to work every day, putting their lives and safety on the line to protect and help the rest of us. In an effort to show these essential workers exactly how much their hard work and courage is appreciated and valued, some retailers are offering exclusive discounts (and even free items!) to healthcare professionals, first responders, teachers, postal workers, delivery people, and more.
From The North Face to Under Armour, these are 12 of the retailers where essential workers can save up to 50 percent on their purchases. Note: For many of these brands, you'll need a valid ID or organization email address to confirm your identity and employment status.
1. Adidas
Adidas is giving "verified medical professionals, first responders, nurses, and military members" an exclusive 40 percent discount on its entire site for the foreseeable future. To verify your identity and employment, the athletic brand requires you to create an account with ID.me first.
2. The North Face
Along with donating gowns, gloves, and other PPE to those on the front lines across the U.S., The North Face is also giving healthcare workers and first responders 50 percent off all non-clearance items and an additional 10 percent off clearance now through December 31. You'll need to use SheerID to verify your employment status before you checkout.
3. Nike
To thank essential workers for all that they're doing, Nike has temporarily increased its discount for healthcare professionals and first responders from 10 percent to 20 percent. You can use the discount—which you'll receive after verifying your identity with SheerID—on most items at Nike for up to four times per month.
4. Home Chef
Our favorite meal kit delivery service is giving essential workers 50 percent off their first purchase (up to $60) and 10 percent off any subsequent purchases. To get the Home Chef discount, you'll have to verify your employment through ID.me in your account billing settings.
Get Home Chef starting at $6.99 per serving
5. Rothy's
Everyone's obsessed with Rothy's incredibly comfortable shoes—and now the brand is offering a one-time 50 percent discount on said shoes (and other products) to healthcare workers, first responders, and teachers. If you want to take advantage of the discount, don't wait—Rothy's website states that it is only valid through May 31.
Shop the Rothy's healthcare discount
6. Under Armour
Under Armour is doing a lot to give back during the coronavirus pandemic, from supplying face masks to hospitals to donating $1 million to Feeding America. And for essential workers, the athletic wear brand is also giving a 40 percent discount (plus free shipping!) on any order. All you have to do is verify your identity through ID.me at checkout.
7. Starbucks
Good news for any essential workers who are struggling with long shifts and demanding hours—Starbucks is giving “any customer who identifies as a first responder or front-line worker supporting the health care industry” a free tall coffee (hot or iced) through May 31. You'll have to order it at the drive-thru or have it delivered, however, since Starbucks has temporarily closed all of its walk-in shops.
Order Starbucks coffee with UberEats
8. Allbirds
Not only is Allbirds running a "buy a pair, give a pair" campaign where you can donate a pair of shoes to essential workers whenever you purchase a pair for yourself, but the popular sneaker brand is also offering a few select styles at a discounted price for healthcare professionals. The classic Wool Runnner sneakers, for instance, which are regularly $95 are now just $60. To use the discount, simply enter the code healthcarehero at checkout.
Shop the healthcare worker collection at Allbirds
9. Yeti
Yeti coolers and water bottles have a cult following for being well-insulated and high-quality. And now the brand—which is donating drinkware to hospitals across the country—has extended its regular 30 percent discount for military and first responders to include nurses as well. Note that the discount cannot be combined with any other promotions or deals.
10. Reebok
While some retailers are only giving discounts to healthcare workers, Reebok is honoring all of the essential workers out there, including grocery store clerks, postal workers, and delivery people by offering a 50 percent discount on its merchandise. You'll be asked to verify your identity via ID.me in order to receive said discount before you pay. Bonus: Reebok is also giving away free shoes to essential workers with its #ReebokLove program through May 24.
11. Headspace
It's a stressful time for everyone but especially for people on the front lines—which is why popular meditation app Headspace is giving all healthcare workers free access to Headspace Plus, which usually costs $12.99 per month. The premium subscription includes guided meditations, mindfulness practices, and exercises to help you sleep. To get Headspace Plus for free, you'll need to submit your National Provider Identifier (NPI) or organization information and email.
Download Headspace from the App Store
12. Tuft & Needle
Both healthcare workers and first responders can get 15 percent off their next order at Tuft & Needle, the brand that's beloved for its comfortable mattresses and super soft sheets. While first responders can verify their employment through SheerID online, healthcare professionals will need to place their order over the phone by calling (877) 842-2586 in order to receive the discount.