Google releases its Holiday 100 gift guide with the most searched gift ideas of 2023
These gifts are the most searched for good reason
Products are chosen independently by our editors. Purchases made through our links may earn us a commission.
The holiday shopping season is in full swing and thanks to Google's Holiday 100, it’s easier than ever to figure out what gifts to buy for everyone on your list. Google’s Holiday 100 is an annual list of the most-searched gift ideas throughout the year across various categories such as beauty, toys, and electronics. It makes for the perfect inspiration board for holiday gifts.
The list can be viewed here, but with 100 products, it can be understandably a bit overwhelming to parse through. That’s why we’re here to highlight our favorite products that we’ve tested on the Holiday 100 list. This way, you won’t just be buying the most popular products, but the best popular products that are actually worth it.
1. lululemon Everywhere Belt Bag
The lululemon Everywhere Belt Bag is one of the hottest accessories and for good reason. We’ve tested this belt bag and couldn’t find any reason to dislike it. Instead, we fell in love with it thanks to its spaciousness, comfort, and affordability. Plus, it’s stylish and really pulls an outfit together.
People can’t get enough of lululemon, and the Everywhere Belt Bag is no exception with its stylish build and convenience.
2. Gaming headset with mic
For the gamers out there, there are few gifts that will be appreciated quite like a headset that can help them communicate with friends and teammates with the highest quality audio for a truly immersive experience. The best headset we’ve tested is the SteelSeries Arctis Pro thanks to its top-notch sound and comfortability. Just be aware that it doesn’t work for the latest Xbox consoles.
Experience gaming in a more immersive way with a quality headset.
3. Dyson Airstrait
Another beauty product that we love comes in the form of the Dyson Airstraight. If you couldn’t tell, it’s a straightener and a great one at that. It works on both wet and dry hair, and creates plenty of volume.
Say goodbye to your old hair straightener and say hello to the Dyson Airstraight, which can transform wet or dry hair to voluminous, sleek locks.
4. Dewalt cordless drills
For those with an eye for home improvement, there’s no better gift than a Dewalt cordless drill, such as the DeWalt 20V Max DCD771C2. It comes with easily accessible user guides and features 16 clutch positions, 2 speeds, and 530-inch pounds of torque.
A good cordless drill is arguably the most important tool a person should have.
5. Away luggage
We love Away luggage in part thanks to its visual flair, sporting stylish, eye-catching colors. When you gift someone Away Luggage, gone are the days of drab carry-ons and boring checked luggage.
Away luggage combines functionality with style in every design.
6. Mejuri jewelry
Mejuri is one of the most-searched jewelry brands on the internet and we can see why. We love Mejuri’s high-quality, sustainable jewelry and find the brand well-worth its price.
Mejuri jewelry is everything you could possibly want: gorgeous, sustainably made, and high-quality.
7. Rare Beauty Liquid Blush
Selena Gomez’s Rare Beauty makeup makes for the perfect beauty gift and through the Soft Pinch Liquid Blush, it’s easy to see why. It blends seamlessly into skin, and you only need to apply a small amount for big results.
Your cheeks will be perfectly rosy all throughout the holiday season thanks to Rare Beauty liquid blush.
8. Squishmallows
Year after year, Squishmallows remain the hottest plush toy on the market. If you know someone who loves cute things, they’ll love receiving a Squishmallow as a gift. Each Squishallow has a unique character and story — these Squishmallows with disabilities are particularly wholesome and can be a way for someone to see themselves in their gift.
Squishmallows continue to dominate the market as gifts for kids and adults alike.
9. Solo Stove Mesa
The Solo Stove Mesa is a great way to add a little bit of flair to your backyard setup. While it can’t heat a group of large people, it’s perfect for making s’mores.
The Solo Stove Mesa is safe to use, easy to transport, and long-lasting.
10. Caraway cookware
The perfect gift for those looking for a new cookware set, Caraway cookware combines the convenience of nonstick cookware with a variety of stunning colors.
Caraway cookware is not only beautiful, but nonstick, too, for an enhanced cooking experience.
11. Yeti coolers
Coolers are gifts that keep on giving because they’ll likely be used throughout the entire year (and many years to come) at various get-togethers and excursions. There are tons of great Yeti coolers to shop like the Yeti Hopper Flip 12 which is lightweight, portable, and resistant to both punctures and UV.
When it comes to Yeti coolers, we particularly love the Hopper for its portability, excellent insulation, and the perfect amount of storage space.
12. KitchenAid stand mixer
KitchenAid’s stand mixer is a fixture of kitchens across the country and makes for the perfect gift for those looking to get their bake on. It remains one of the best on the market thanks to its durability and versatility by way of its many attachments.
The KitchenAid stand mixer is and always will be a classic to behold in kitchens across the nation.
13. Owala Freesip water bottle
When it comes to water bottles, the best you can buy this gift-giving season is the Owala Freesip thanks to its leak-proof lid and insulation that keeps water cool all day long.
We tested the Owala FreeSip and can confirm it’ll keep your water cool for hours on end.
14. Ninja Creami ice cream maker
They’ll all scream for the Ninja Creami, the best ice cream maker bar none thanks to its ease-of-use and high speed. It handles chunky ingredients with ease, meaning you can use it to make any ice cream you want.
The Ninja Creami is quick and easy to use, plus, it’s easy to clean, too—it’s no wonder it keeps selling out.
15. Herman Miller chair
For those looking to upgrade (or set up) their home office, one of the best gifts is a Herman Miller chair. This office chair is ergonomic, sturdy, and fully customizable.
You deserve a quality office chair to make your work more comfortable, and Herman Miller chairs are more than up to the task.
16. Clinique Almost Lipstick
If you’re looking to give quality lipstick as a gift this holiday season, you can’t go wrong with Clinique’s Black Honey lipstick. Described as “not quite lipstick, not quite lipgloss,” the Black Honey features a sheer hue and slight sheen to give a subtle, yet noticeable color.
Clinique’s Black Honey lipstick is the perfect blend between lip gloss and lipstick that’s sure to wow everyone this holiday season.
17. Zojirushi rice cooker
Soggy and hard rice will be things of the past with a rice cooker, which is the easiest, no-fuss way to make rice. Zojirushi makes the best rice cookers, with one example being the Zojirushi NS-ZCC10 which makes high-quality rice of various types with ease.
Zojirushi rice cookers help you to make rice quickly and with ease.
18. Luggage tracker tags
For a practical gift, consider getting a luggage tracker tag. We’ve compared and contrasted the two leading luggage trackers, AirTag and Tile, and found the Apple AirTag to be a better option for most people.
Say goodbye to lost keys, luggage, and even pets with a tracker.
19. Smartwatch
The era of smartwatches is still going strong. The best smartwatch you can gift this holiday season is the Apple Watch Series 9 thanks to its fast processer, bright screen, and great fitness-tracking features.
Stay connected at your wrist with the best smartwatch we’ve tested.
20. Shark Hyperair
If you’re on the hunt for a hair dryer, consider the Shark Hyperair. We pitted this hairdryer against the Dyson Supersonic. It was a close match, with both hair dryers coming out comparably in blowout quality, ease-of-use, and temperature settings, but the Hyperair takes the win thanks to its superior ergonomics.
The Shark Hyperair not only works well, but it’s super comfortable with its ergonomic design.
Other Reviewed-approved products from the Holiday 100
- Electric bikes
- Breville espresso makers
- Renpho eye massager
- Coway air purifier
- Smart TVs
- Govee Permanent Outdoor Lights
- Nugget couch
- Dagne Dover backpack
- Birkenstock sandals
- Bird Buddy smart bird feeder
- Packing cubes
- Airline-approved pet carrier
- Compression socks
- Doc Martens
- Lab-grown diamonds
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