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Big beauty deal: The viral Tarte Shape Tape Concealer is $15 this week only

This Reviewed-approved deal has the cult-favorite concealer at the lowest price we've seen at Ulta.

Photo of Tarte Shape Tape Concealer against a purple background. Credit: Reviewed / Tarte

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Whether you're in desperate need of a new concealer or are looking to treat yourself, this insane Tarte Shape Tape deal at Ulta is a must-shop. Starting today, January 21 through Saturday, January 27, Ulta is marking down all of the Shape Tape concealers to just $15 in honor of the brand's 25th birthday. If your shopping list has to be limited to just one item, we highly recommend the Reviewed-approved Tarte Shape Tape Concealer. Ahead, a look at why we're constantly singing this concealer's praises.

Shop Tarte Shape Tape at Ulta

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Tarte Shape Tape Concealer

Product image of Tarte Shape Tape Concealer
Tarte Shape Tape Concealer

Mask dark circles and blemishes with the Tarte Shape Tape Concealer.

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Why do we love the Tarte Shape Tape Concealer?

Former Reviewed beauty editor Jessica Kasparian has experienced the blemish and under-eye-concealing abilities of the famous Shape Tape firsthand. In fact, she gave it our Best Overall title when pitting it against 30 other best-selling concealers. Through her testing, she finds that one swipe of the product is enough to reap the formula's full coverage benefits. In her case, it covered up all of her acne scars. And one tiny dot on her under-eyes proved to mask her dark circles. Any tool of choice—the pad of your finger, a makeup brush, or a beauty sponge—can blend it out just fine.

Is the Tarte Shape Tape Concealer worth it?

We think so! Besides its impressive ability to cover blemishes, Shape Tape boasts a stellar shade range—31, to be exact—that spans from "8B Porcelain Beige" (very fair skin with cool, pink, or rosy undertones) to "63H Espresso Honey" (very deep skin with warm, peach undertones). In essence, this portfolio satisfies nearly every skin tone and undertone. Convinced? Be sure to pick up Shape Tape today.

Shop Tarte Shape Tape at Ulta

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