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Hasselblad has announced a new Camera Care Plan, which will cater to the needs of professional photographers by providing 24-hour help desk and day-to-day exchange service. The Hasselblad Camera Care Plan will also include extended warranty and is now available to photographers via local Hasselblad partners. For details and pricing, please visit http://www.Hasselblad.com/CarePlan or contact your local Hasselblad dealer or representative.