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January 26, 2007 – Hasselblad, manufacturer of professional medium and large format cameras, announced this week the 31-megapixel H3D. As a follow-up camera to the 39-megapixel and 22-megapixel cameras announced at Photokina 2006, the H3D camera now carries a 31 megapixel sensor, toting a faster burst rate and an expanded ISO sensitivity range. The H3D-31 is now available for the retail price of $24,995.
The Hasselblad H3D comes equipped with Natural Color Solution, Digital Auto Correction, and Instant Approval Architecture. Marketed as a high performing, portable camera, the Hasselblad H3D-31 combines the advantages of medium format with the ease of use of 35mm DSLRs, according to a Jan. 24 company press release.
The H3D-31 carries a smaller 31-megapixel sensor to perform at near 48mm full frame performance, according to the release. With enhanced micro-lenses, the camera now boosts higher sensitivity at 800 ISO, as compared to the maximum sensitivity of 400 of the H3D-39 and H3D-22.
The new Hasselblad camera also has the fastest burst capture rate of the H3D trio. The 31-megapixel DSLR captures at 1.2 seconds, over 1.4 seconds on the older models.
Hasselblad also introduced a new corresponding 28mm lens for the DSLR.
Hasselblad CEO Christian Poulsen could not be reached for comment at the time of publication, but in a company press release, Pulsen said, "With the introduction of the H3D-31, we’re now looking to address the needs of professional mobile photographers, whose work may encompass shooting a variety of subjects on location, but who still want the image quality that high-end 35mm DSLRs don’t offer."
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Comparison Chart courtesy of Hasselblad*