Casio and Stuff Magazine Sponsor Auction for Keep A Child Alive Foundation

Africa.  Marked with the launch of the new website www.toysforbiggerboys.org, Stuff’s December 2006 Holiday Gift Guide features Casio products. 

New York City on Dec. 5 will go to the Keep A Child Alive Foundation, an organization that provides antiretroviral treatment for African children infected with the disease.With R&B artist Alicia Keys as a spokesperson for Keep A Child Alive, the charity event will feature live celebrity music performances and host an auction to include the Casio Exilim EX-S600, S770, and Z1000. 

Users can also make bids on the new website, with options for Casio cameras, Casio G-Shock watches, and a plethora of other male-friendly, Stuff-approved holiday gifts and gadgets.

"We are thrilled with this holiday partnership and looking forward to raising money for Keep A Child Alive," said Stuff publisher John Lumpkin in a Nov. 13 Casio press release.  "Casio’s digital cameras and timepieces are the definitive toys for bigger boys and they are the must-have products for this holiday season for young men.We are certain they will help raise a lot of money for the Keep A Child Alive Foundation," said Lumpkin. 

Africa, and only 5 percent of the population have access to ARV drugs, according to the Keep A Child Alive Foundation.

Stuff Magazine will now feature Casio advertisements starting with the January 2007 issue.