Shop February 2024 beauty launches from Nudestix, Shiseido, Milk Makeup
Meet the latest makeup, hair, and skincare drops that our readers are loving.
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Products are chosen independently by our editors. Purchases made through our links may earn us a commission.
Happy Leap Day! What are we doing with our extra day in February? We're showcasing all of the new beauty launches from February 2024 that you can shop today. Our readers had a few clear favorites like the viral Milk Makeup Jelly Tint blush stain and the new Merit Beauty Signature Matte Lipstick, but there were so many other drops this February across makeup, hair, skincare, and beyond. This month, we found the prettiest nail polishes, sweetest scents, and even a lip mask that looks more like a dessert than a cure for a dry pout. Below, shop all of the new February 2024 beauty launches.
1. Milk Makeup Cooling Water Jelly Tint
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Attain glowing, flushed cheeks with the viral Milk Makeup Cooling Water Jelly Tint.
2. Shiseido Vital Perfection Uplifting and Firming Advanced Cream
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Hydrate your skin with the Shiseido Vital Perfection Uplifting & Firming Advanced Cream.
3. Nudestix Nudescreen Blush Tint SPF 30
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Brighten your eyes, lips, and cheeks with the Nudestix Nudescreen Blush Tint SPF 30.
4. Merit Beauty Signature Matte Lipstick
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Swipe on the Merit Beauty Signature Matte Lipstick for a well-defined pout.
5. Rhode Skin Lip Case
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Never lose your Rhode Skin lip balm again with this handy phone case.
6. Naked Sundays Hydrating Glow Face Mist SPF 50 at Target
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Reapply your SPF throughout the day with the Naked Sundays Hydrating Glow Face Mist.
7. Odele Scalp + Body Scrub
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Shop the new scalp and body scrub that is lightly scented with a signature blend of orange and grapefruit.
8. Laneige Cotton Candy Lip Sleeping Mask
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Revive dry lips with the new Laneige Cotton Candy Lip Sleeping Mask.
9. Kylie Skin Lip Butter
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This new skincare-rich balm has a rich vanilla caramel flavor and leaves lips feeling smooth and supple.
- More from February 2024: Shop the new Kylie Cosmetics Precision Pout Lip Liner
10. SolaWave Skin Therapy Activating Serum
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Shop the updated SolaWave Skin Therapy Activating Serum.
11. Olive & June Spring 2024 Mani System: Colleen Hoover Edition
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Prep and paint your nails with the Olive & June Spring 2024 Mani System: Colleen Hoover Edition.
12. Live Tinted Hueguard Skin Tint SPF 50
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Add this tinted sunscreen to your beauty routine today.
13. Benefit Cosmetics Precisely, My Brow Detailer
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Define your brows with the just-released Precisely, My Brow Detailer.
14. Pacifica Perfume Spray
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Introduce a new scent to your routine with a Pacifica Perfume Spray
15. Glossier Cloud Paint Bronzer
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Get sun-kissed skin in seconds with the just-launched Glossier bronzer.
16. Amika Smooth Over Frizz-Fighting Treatment
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Prevent frizz with the newly-released Amika Smooth Over Frizz-Fighting Treatment.
17. Jones Road The Nail Polish Kit
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Paint your nails to perfection with The Nail Polish Kit from Jones Road.
18. SKKN By Kim Classic Mattes Eyeshadow Palette
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Shop this 12-shade eyeshadow palette with buildable, matte nudes for the ultimate Kim-inspired glam.
19. Danessa Myricks Beauty Yummy Skin Mattifying Water Powder Serum
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Try this new serum packed with niacinamide and hyaluronic acid
- More from Danessa Myricks Beauty: Yummy Skin Moisture Repair Balm Serum
20. Sheglam Mirror Kiss High-Shine Lipstick-Rule Breaker
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Choose from 12 shades of this new lippie that offers the long-lasting color of a lipstick and moisturizing power of a balm.