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Pat McGrath Labs just dropped a seductive Heart's Desire makeup collection

Shop the dramatic new eyeshadow quad, lipstick, and highlighter just in time for Valentine’s Day 2024.

Pat McGrath Labs Heart's Desire makeup collection 2024 Credit: Reviewed/Pat McGrath Labs

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If you are a fan of Pat McGrath Labs makeup, you’re familiar with the glamorous drama that Dame Pat McGrath infuses into every single collection she drops. The latest Pat McGrath Labs Heart’s Desire collection is seductive, celestial, and seriously stunning. The packaging alone looks like a work of art, and the products take cues from best-selling hero products from the brand so you know you’re getting quality formulas. Just in time for Valentine’s Day 2024, the new Heart’s Desire makeup collection features the new Eye Shadow Quad: Daring Desire, Skin Fetish: Sublime Skin Highlighter, and two limited-edition shades of the MatteTrance Lipstick. Below, shop the entire collection (including special bundles!) so you can add a touch of romance to your makeup looks this season.

Shop the new Pat McGrath Labs Heart's Desire makeup collection

Pat McGrath Labs Eye Shadow Quad: Daring Desire

Product image of Eye Shadow Quad: Daring Desire
Eye Shadow Quad: Daring Desire

Get four versatile, pigmented shades including a shimmer, metallic, sparkle, and matte.

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How does Pat McGrath suggest applying the eye shadow quad?

  1. Start with shade Star Garnet and blend it all over the lid and into the crease, creating a gorgeous wash of color.
  2. Diffuse the color outward, toward the temples, to accentuate the eye shape.
  3. Press Amethyst Noir Shadow onto the eyelid, using your finger or a densely-packed shadow brush.
  4. Dip a damp, angled brush into Daring Desire and trace along the lashline to add definition.
  5. Illuminate the inner corner and brow bone with Galactic Glow, applying with a finger or a small shadow brush.

Pat McGrath Labs Skin Fetish: Sublime Skin Highlighter

Product image of Skin Fetish: Sublime Skin Highlighter
Skin Fetish: Sublime Skin Highlighter

Get a major glow with this limited-edition Nude Opal highlighter.

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How does Pat McGrath suggest applying the highlighter?

  1. Use the Skin Fetish: Sublime Perfection Highlighting Brush to sweep Skin Fetish: Sublime Skin Highlighter across the high points of the face, collarbones, and décolletage.
  2. Dab highlighter onto the skin with your fingertips for gorgeous gleam.

Pat McGrath Labs MatteTrance Lipstick

Product image of MatteTrance Lipstick Heart's Desire Edition
MatteTrance Lipstick Heart's Desire Edition

The creamy matte lipsticks come in two shades that promise one-swipe coverage.

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How does Pat McGrath suggest prepping the lips?

  1. Smooth lips with exfoliant, then dab on a touch of Skin Fetish: Sublime Perfection Concealer to neutralize natural lip color and create the perfect canvas.
  2. Define the lip and enhance staying power with a coordinating PermaGel Ultra Lip Pencil.

Shop Pat McGrath Labs Heart's Desire bundles

Pat McGrath Labs Heart’s Desire Everything Kit

Product image of Heart’s Desire Everything Kit
Heart’s Desire Everything Kit

Get the entire Heart’s Desire collection, valued at $196, for $174.

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Pat McGrath Labs Heart’s Desire Highlighter & Matte Lip Kit

Product image of Heart’s Desire Highlighter & Matte Lip Kit
Heart’s Desire Highlighter & Matte Lip Kit

The highlighter and lip kit duo is valued at $101, but you can get it for $89 with this bundle.

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Pat McGrath Labs Heart’s Desire Eye Quad + IntensifyEyes Primer Duo

Product image of Heart’s Desire Eye Quad + IntensifyEyes Primer Duo
Heart’s Desire Eye Quad + IntensifyEyes Primer Duo

Save $10 with this gorgeous eye quad and primer duo.

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Pat McGrath Labs Heart’s Desire Matte Lip Kit

Product image of Heart’s Desire Matte Lip Kit
Heart’s Desire Matte Lip Kit

Achieve the perfect pout with this beautiful lip kit duo.

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