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Beauty

Spruce up your routine with these Hailey Bieber-approved beauty products

If she loves them, they must be good.

Products are chosen independently by our editors. Purchases made through our links may earn us a commission.

From the launch of her beloved skincare line, Rhode, to the popularity of her Met Gala "glazed donut nails", Hailey Bieber has been hard at work to cement her favorite beauty products and rituals into the zeitgeist. In addition to popularizing dewy skin and pearlescent nails, the model has been sharing all of her skincare and makeup favorites over on her TikTok channel to an audience of 12.8 million followers—and counting. Ahead, you’ll find beauty items that have received a thumbs-up from Bieber.

1. EltaMD UV Daily SPF 40 Tinted Sunscreen

Product image of EltaMD SPF 40 Tinted Sunscreen
EltaMD SPF 40 Tinted Sunscreen
$41.00

Shield your skin from UVA and UVB rays with the EltaMD UV Daily SPF 40 Tinted Sunscreen.

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at Amazon

Rain or shine, wearing sunscreen every day is a non-negotiable, and Hailey drives that message home in the first of a series of makeup and skincare routine TikTok videos. After rubbing a dollop of moisturizer into her skin, the model applies a pump of the EltaMD UV Daily SPF 40 Tinted Sunscreen and blends it all in with the pads of her fingers. The cream formula uses a duo of chemical and mineral sunscreen ingredients—octinoxate and zinc oxide, to be exact—to protect the skin from UVA and UVB rays. Furthermore, the sunscreen contains hyaluronic acid to hydrate, and the tint prevents the skin from appearing ghostly.

2. M.A.C. Eyeshadow in "Wedge"

Product image of M.A.C. Eyeshadow in 'Wedge'
M.A.C. Eyeshadow in 'Wedge'
$23.00

Add a touch of the M.A.C. Eyeshadow in 'Wedge' to your lids for everyday wear.

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at Nordstrom

In the second installment of her two-part "GRWM" (Get Ready With Me) video, the model talks all things makeup. When it comes to her eyes, Bieber admits that she doesn’t like "to do too much," but when she is feeling the desire to wear eye makeup, she brushes the M.A.C. Eyeshadow in the taupe-toned shade "Wedge" along the crease of her eyes to "add a little somethin' somethin.'" The matte powder, sold as a single eyeshadow, claims to provide "high color payoff with a single swipe."

3. Make Up For Ever Artist Color Pencil in "600 Anywhere Caffeine"

Product image of Make Up For Ever Artist Color Pencil in '600 Anywhere Caffeine'
Make Up For Ever Artist Color Pencil in '600 Anywhere Caffeine'
$24.00

Reach for the Make Up For Ever Artist Color Pencil in “600 Anywhere Caffeine” to line your lips, eyes, and to fill in your brows.

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at Sephora

The Make Up For Ever Artist Color Pencil in the warm light brown shade "600 Anywhere Caffeine" seems to rank as one of Hailey’s top favorite makeup products, given that it makes an appearance in her "fast lazy makeup routine" TikTok and in part two of her previously-mentioned "GRWM." Hailey reveals why she loves the pencil so much before using it to line her lips: she likes "anything multi-use." Besides adding some dimension to the perimeter of the lips, the brand says that the product can also serve as a matte eyeliner, contour, blush, or brow pencil, depending on the colors you choose and where on the face you place them.

4. Anastasia Beverly Hills Strong Hold Clear Brow Gel

Product image of Anastasia Beverly Hills Strong Hold Clear Brow Gel
Anastasia Beverly Hills Strong Hold Clear Brow Gel
$13.00

Brush and set your brows with the Anastasia Beverly Hills Strong Hold Clear Brow Gel.

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at Sephora

Hailey’s soft spot for minimalist makeup also extends to her brows. In a TikTok from June 2022, the model shows that brushing her brows upward with the Anastasia Beverly Hills Strong Hold Clear Brow Gel is the only touchup she needs. This clear brow gel claims to lock the eyebrows' shape into place for all-day wear. Its formula contains chamomile flower extract to condition the brow hairs as well. You can find the gel in a mini-size and standard-size tube.

5. Avène Cicalfate+ Restorative Protective Cream

Product image of Avène Cicalfate+ Restorative Protective Cream
Avène Cicalfate+ Restorative Protective Cream
$21.00

Help mend a compromised skin barrier with the Avène Cicalfate+ Restorative Protective Cream.

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at Ulta

Everyone has experienced acne and skin irritation, and Hailey took to TikTok to share how she treats her skin when it gets red and inflamed. "Usually, when my skin gets like this, I only reach for products that will help calm and heal the skin while keeping bacteria away," Hailey explained in a written paragraph in the video. One such product she reaches for when her skin goes haywire is the Avène Cicalfate+ Restorative Protective Cream. The rich skin cream promises to safeguard the skin from "external aggressors while maintaining proper hydration" with ingredients like thermal spring water.

6. Kosas Cloud Set Baked Setting & Smoothing Powder

Product image of Kosas Cloud Set Baked Setting & Smoothing Powder
Kosas Cloud Set Baked Setting & Smoothing Powder
$35.00

Lock your makeup in place with the Kosas Cloud Set Baked Setting & Smoothing Powder.

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at Kosas

Part two of Hailey’s "fast lazy makeup routine" TikTok not only includes the beloved Make Up For Ever Artist Color Pencil but also the Kosas Cloud Set Baked Setting & Smoothing Powder. She walks her followers through the application process, demonstrating how she likes to brush it anywhere that gets oily, including across her chin, between her brows, under her eyes, and on her forehead. With 10 sheer hues that span from "Airy" (very light) to "Dreamy" (deep), the lightweight pressed powder promises to eliminate shine thanks to bamboo stem extract. Meanwhile, Chinese peony "minimizes the look of pores" and passionfruit leaf extract gives skin a smooth finish.

7. Tower 28 SOS Daily Rescue Facial Spray

Product image of Tower 28 SOS Daily Rescue Facial Spray
Tower 28 SOS Daily Rescue Facial Spray
$12.00

Placate irritated, inflamed skin with the Tower 28 SOS Daily Rescue Facial Spray.

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at Sephora

When her skin feels or looks inflamed, Hailey also loves using the Tower 28 SOS Daily Rescue Facial Spray. This spray purports to prevent and diminish the appearance of redness and irritation using hypochlorous acid, an ingredient used for wound healing. The mist is available in a 1-ounce, 4-ounce, and 16-ounce bottle.

8. Tan-Luxe The Water Hydrating Self-Tan Water

Product image of Tan-Luxe The Water Hydrating Self-Tan Water
Tan-Luxe The Water Hydrating Self-Tan Water
$22.00

Give your face a tan with a spritz of the Water from Tan-Luxe.

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at Amazon

For a sunless, yet sun-kissed glow on her face, Hailey says she likes to use The Water Hydrating Self-Tan Water from Reviewed-approved beauty brand, Tan-Luxe. "I spray it, I rub it in, and I wait for it to dry, then I put my skincare on top. And then I wake up and go to sleep and wake up with nice a little glow," she says in regards to her application technique. The Water is offered in two shades, "Light/Medium" and "Medium/Dark," and is available in both a mini-size and full-size bottle.

9. Tom Ford Shade & Illuminate Contour Duo

Product image of Tom Ford Shade & Illuminate Contour Duo
Tom Ford Shade & Illuminate Contour Duo
$90.00

Sculpt and accentuate your facial features with the Shade & Illuminate Contour Duo from Tom Ford.

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at Sephora

Another product that Hailey raves about in the previously-mentioned part two of a GRWM video is the Tom Ford Shade & Illuminate Contour Duo. "I love creamy highlighters," the model says as she taps the product onto the high points of her face with the pads of her fingers. Hailey didn't specify which color combination she used in video, but the contour and highlighter compact comes in four shades: "Intensity 0.5" (fair), "Intensity 1.0" (light), "Intensity 2.0" (medium), and "Intensity 3.0" (deep).

10. NYX Slim Lip Pencil in "Nude Truffle"

Product image of NYX Slim Lip Pencil in 'NudeTruffle'
NYX Slim Lip Pencil in 'NudeTruffle'
$5.00

Get the 'strawberry girl makeup' look like Hailey with the NYX Slim Lip Pencil in 'Nude Truffle.'

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at Ulta

If you're looking for a more wallet-friendly alternative to Hailey's $24 Make Up For Ever Lip Artist Color Pencil, have no fear: the $5 NYX Slim Lip Pencil in the dark brown shade called "Nude Truffle" comes approved by the model as well. To create what the Internet has called 'strawberry girl lips,' the model demonstrated how to get the look in a TikTok from August 2023. In the video, Hailey began by carefully applying the lip liner along the perimeter of her upper lip before glazing (see what we did there?) her pout with Rhode's limited-edition Strawberry Glaze Peptide Lip Treatment, a clear lip gloss with a strawberry flavor. The brand maintains that the lip liner "applies smoothly and is easy to blend."

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Prices were accurate at the time this article was published but may change over time.

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