When is Amazon Prime Day—and everything else to know
Your guide to navigating Amazon Prime Day deals and membership perks
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If you are eagerly awaiting Amazon Prime Day 2025, we can’t blame you. Shopping for your favorite essentials at quality prices is a sale to look forward to, and even, something to plan around.
So let's talk deets: When does Amazon Prime Day start and end in 2025? We're actually not sure yet, but this guide covers everything you need to know that we already know—from when the big day might come to the perks of Prime membership.
Amazon Prime Day isn't live yet, but you can always find a good deal at Amazon.
Learn more about Amazon Prime Day:
- When is Amazon Prime Day 2025?
- What is Amazon Prime Day?
- How long is Amazon Prime Day?
- Can you return Prime Day deals?
- Is Amazon Prime Day only for members?
- How much is an Amazon Prime membership in 2025?
- How to get discounts with Amazon Prime?
- Which countries get to shop Prime Day deals
- What other retailers have Prime Day sales?
When is Amazon Prime Day 2025?
Prime Day 2025 is expected in mid July, although Amazon has not yet released the official dates. You can expect a second shopping event later this year, likely in the fall.
What is Amazon Prime Day?
Amazon Prime Day is a semiannual shopping event exclusive to Amazon Prime members. You’ll find lightning deals—those are ones with a limited quantity available—on some of our favorite Amazon products. Overall, the sale features deals on electronics, beauty products, clothing, and so much more.
How long is Amazon Prime Day?
Since 2015, Prime Day has lasted 48 hours, but Amazon has not confirmed the exact window for Prime Day 2025. There are rumors that it will be extended beyond two days for 2025. A tip: The best offers run through the very last hours of the final night.
What time do Prime Day deals start?
Some of last year's Prime Day deals started well before the actual sale got underway, so keep your eyes peeled for early savings. However, the sale officially starts at 12:01 a.m. PDT on the first day.
Can you return Prime Day deals?
In most cases, yes! Though there are some items Amazon won't let you return, the site offers a 30-day return window on most purchases made during Prime Day.
Is Amazon Prime Day only for members?
Yes. Amazon Prime Day deal pricing is exclusive to Prime members. If you're not a Prime member, you can sign up for an Amazon Prime free trial or a Prime membership today. You can also get discounted Prime memberships if you're a student or qualify for government assistance.
Can you sign up for Amazon Prime on Prime Day?
Yup! Just head over to the main Amazon Prime Day sales page and start the easy-as-pie sign-up process.
How much is an Amazon Prime membership in 2025?
A standard Amazon Prime membership will run you $14.99 per month, or $139 for a one-year subscription. Meanwhile, students and qualifying government assistance recipients can sign up for Prime for up to 50% off.
Sign up today and get 30 days of Prime benefits for free.
How to get discounts with Amazon Prime?
The Prime member price for many items automatically applies to every product on the site. You can also see the price you’d be paying without membership, sometimes double depending on what you’re looking at.
Which countries get to shop Prime Day deals?
Amazon announced that Prime Day is available to members in the following countries: Australia, Austria, Belgium, Brazil, Canada, Egypt, France, Germany, Italy, India, Japan, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, the United Arab Emirates, the U.S., and the UK.
What other retailers have Prime Day sales?
Although Prime Day is exclusive to Amazon, plenty of other popular retailers offer alternative sales. Previously, we've seen competing deals on top-rated products at:
If you still don't have a Prime account by the time Amazon’s semiannual sale comes around, it may be a good idea to shop at other retailers that offer price-matching services.
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