9 businesses run by AAPI women you should know about
Celebrate AAPI Heritage Month by supporting these brands.
Recommendations are independently chosen by Reviewed's editors. Purchases made through the links below may earn us and our publishing partners a commission.
Did you know May is Asian American and Pacific Islander Heritage month? We’re here to honor Asian American businesses and products all month long (and beyond). Supporting the Asian American and Pacific Islander (AAPI) community is something everyone can do, whether it be through advocating, spreading awareness, donating to support causes, or shopping at Asian-owned businesses.
In the event you’re searching for a gift or looking for a little something for yourself, read on to discover eight incredible AAPI-owned businesses run by women. From beauty and skincare to cleaning and food, these brands cover all areas of life and are making waves in their respective industries. Supporting them is a simple way to show your solidarity with the AAPI community, so let’s get shopping!
1. Tower28
Tower28’s lipgloss is poppin.
If you're a clean beauty fan, might I introduce you to Tower28? It’s a cosmetics line created by Amy Liu, who was inspired to create it out of her own need for makeup that would do its job without irritating her sensitive skin or eczema. Everything is non-toxic and vegan, with ingredients designed to nourish and calm the skin.
The brand has amassed hundreds of positive reviews both on its website and on Sephora. If you have skin sensitivities, check it out—between its lipgloss, cream blush, bronzer, and highlighter, something always seems to be sold out!
2. Blueland
Say hello to clean cleaning products.
Finding ways to minimize your single-use plastic consumption can be as simple as buying in bulk or opting for products with plastic-free packaging. And now, thanks to Blueland, even your cleaning products can be sustainable. Blueland CEO Sarah Paiji Yoo and her partner were able to secure $270,000 on Shark Tank when they pitched their tablet-based cleaners.
That’s right, you buy the empty glass containers once, fill them up with water and drop-in tablets that have been formulated to turn into dish detergent, hand soap, bathroom cleaner, multi-surface cleaner, or hand soap. When you finish your cleaning products, you order more tablets (starting at $2 a piece) and drop them into fresh water in the existing container! It’s a brilliant way to clean your home with non-toxic ingredients while helping out Mother Nature in the process by reducing single-use plastic.
3. Tokyo Treat
Serious treat otakus know that nobody does snacks like the Land of the Rising Sun. Tokyo Treat curates some of the best sweet and savory treats from Japan and mails them directly to your door every month in charming themed boxes. Founder Ayumi Chikamoto started Tokyo Treat from her living room back in 2015, and now, her company ships tasty Japanese treat boxes to over 150 countries around the world.
Each box offers a taste of Japan with delicious snacks that are perfect for expanding your horizons or simply flexing on the 'gram. Treating yourself or a loved one to a subscription is a fun and educational way to learn more about some of the wild things Japan is doing with snacks.
4. Kulfi Beauty
The beauty brand that gets its name from the delicious South Asian frozen dessert was founded by Priyanka Ganjoo in 2021. Since then, it's become a beloved name in the South Asian beauty space, with products that cater to a wide range of skin tones. Kulfi also helps you find your perfect shade to compliment your skin tone with a quick and interactive online questionnaire.
The brand offers a variety of easy-to-use beauty products, from a hydrating concealer to creamy eyeliners, made with powerful pigments and skin-loving ingredients. All its products are 100% vegan and cruelty free.
5. Cocofloss
It’s a splurge, but for the health of your teeth, it’s totally worth it.
When my dentist friend recommended Cocofloss, a floss created by dentist Dr. Chrystle Cu and her sister Catherine, I decided to give it a try, because the only thing better than something recommended by a dentist is something made by one! Cocofloss calls itself a “luxury floss” and at $8 a box—I’d agree.
However, it really cleans my teeth in a way that no other floss has. For one, it doesn’t feel like a little flimsy piece of plastic thread—Cocofloss is made up of 500 pieces of fibers that are coated in coconut oil (a natural antimicrobial), and is effective at removing plaque while soothing your gums. For anyone looking for vegan and cruelty-free products, this one’s for you. For anyone who might enjoy a nice strawberry, orange, vanilla, or mint aroma, it’s definitely for you.
6. Senreve
Home of the newest it-girl bag.
You may have spotted this It-Girl bag on the shoulders and backs of celebrities and influencers. Cute, convertible, and available in a million colors, it’s time you know this trendy purse by its name: the Maestra bag. It was the first product of Coral Chung and Wendy Wen’s luxury handbag company, Senreve.
What sets this brand apart from other luxury handbags is the founders’ desire to make their brand high-end but approachable. It's why they chose to start as a strictly direct-to-consumer brand. The brand prioritizes practicality, as the Maestra can turn into a backpack, crossbody, shoulder tote, or handheld. Seen on the likes of Lady Gaga, Gabrielle Union, and Priyanka Chopra, this celeb-loved pick is available in addition to new offerings like belt bags, pouches, pajamas, cashmere sets, and more.
7. Hero
The company’s Mighty patches are here to save the day.
A pimple can put a damper on your day, especially if it looks like Mount Vesuvius’ twin (or big) sister. Enter the Mighty Patch. These small-but-mighty hydrocolloid stickers stop pimples dead in their tracks before they have the chance to erupt. With more than 123,000 verified five-star reviews on Amazon, the mighty patch lives up to its name—some reviewers even refer to these magical patches as “witchcraft.”
Ju Rhyu, the founder, has since expanded product offerings to include toners, moisturizers, and more. No matter what your skin happens to throw at you, you’ll be prepared with a little hero that you can keep in your medicine cabinet.
8. Glow Recipe
This brand made the mask that introduced America to K-Beauty.
K-beauty continues to reign—in fact, it's taught many of us the correct order of operations when applying products (sheet masks before eye cream!), and introduced us to amazing techniques such as double-cleansing.
Glow Recipe is a K-beauty-inspired skincare brand that touts dewy skin. Their Watermelon Glow Sleeping Mask is so iconic that at one point, there was a 5,000-person waiting list. Luckily for us, after securing funding on Shark Tank, the Glow Recipe founders, Sarah Lee and Christine Chang, have expanded their offerings, ramped up production, and now sell their line at Sephora. Intrigued? Add the bestseller to your cart and wait for smooth skin to be delivered to your doorstep.
9. Mason Dixie Biscuits
Regardless which side of the Mason Dixon you live on, you deserve quality biscuits.
If you know the hallmark of a good biscuit is that it's buttery, crumbly, and doesn’t make you cough, you’re going to love Mason Dixie. The company’s biscuits, scones, and rolls are sold at Whole Foods, Harris Teeter, Publix, and Kroger nationwide, as well as online.
Mason Dixie’s founder, Ayeshah Abuelhiga, acknowledges that based on her Korean and Palestinian-Israeli lineage, she may not seem like the poster child for Southern cooking. But growing up in Baltimore, her mom often made Southern dishes for her when she was a child. If these biscuits—which are the first Google result for “Best Biscuit in America”—are any indication of her mom’s cooking skills, it’s no wonder Abuelhiga fell in love with Southern cuisine.
Shop the best sales from AAPI-owned brands
Fly By Jing: Try Fly By Jing’s famous hot sauces and save 20% when you sign up for a membership. Plus, enjoy free shipping on orders over $65 for AAPI Heritage Month.
Hero Cosmetics: Head to Amazon to save on select Hero Cosmetics beauty products, including Mighty Patches and exfoliating cleansers.
Lo & Sons: Shop trendy wallets, backpacks, and totes at Lo & Sons and save 40% for a limited time only.
Our Place: Shop the Spring sale to save 40% on the Always Pan, Perfect Pot, and other customer-favorite kitchen pieces.
Tokyo Treat: Enter your email to unlock $5 off your first order of tasty snacks from Tokyo Treat.